𝘍𝘪𝘯𝘥 𝘺𝘰𝘶𝘳 𝘯𝘪𝘤𝘩𝘦.

𝘉𝘦 𝘶𝘯𝘪𝘲𝘶𝘦.

These are great to strive for but it is tough for a lot of Business.

So I am always in awe of those that truly accomplish it.

And when I get to experience the customer end of it, I enjoy the moment.

And yesterday I definitely got to enjoy & experience it.

Built for a sport beloved by millions.

This Sanctuary is unlike any other golf course I have been on.

There was grass.

Tee boxes, bunkers, trees, etc.

But something is/was different about the experience at the Sanctuary.

So how was this golf course 7 miles from my home, 1 mile from another course I have played, so unique?

I’ll give you two examples today.

𝟭𝘀𝘁 𝗶𝘁’𝘀 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆

You can’t just call and book a time

Money doesn’t get you access

It’s not open to the Public.

But it isn’t a membership based Private Club.

Play is limited not by membership, but by linking tournaments and other events to the support of charitable organizations devoted to the arts, children, health care and crisis management.

𝟮𝗻𝗱 𝗶𝘁’𝘀 𝗣𝘂𝗿𝗽𝗼𝘀𝗲

The course and idea itself conceived by RE/MAX, LLC Co-Founder Dave Liniger, exists to use golf as a tool to support and nurture some of our community’s most valued non-profit organizations.

Success of the concept has exceeded all expectations. To date over 538 Events and 117 million net dollars to directly benefit the many constituents they serve.

There is so much more that creates the unique experience that is/was the Sanctuary.

⛳️ The Golf was amazing

👥 Staff impeccable

🌭 Food amazing

🏔 Scenes breathtaking

So what does this teach us about Business?

𝗧𝗵𝗲 𝟳-𝟳𝟬 𝗥𝘂𝗹𝗲

Find a niche no bigger than 10% within a broader industry then own 70% of that niche.

The Sanctuary is in a very broad industry. But they have narrowed down and created a much like nothing I have seen or heard before.

Another example for the 7-70 Rule.

IKEA, at €30 billion in revenue, only has 6.9% share of the furniture retail industry, yet they own 72% of the highly lucrative "flat packed" segment of the industry.

What niche do you own within your industry?

How can you apply the 7-70 rule to take your Business to new levels?

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Until Next Time.

Nick Scarabosio