About 6 months ago, my 7 year old son announced at dinner that he was going to be a “youtuber” for work.

My wife and I looked at each other and smiled, and said great!

Well, my son hasn’t let up on his vision for the future.

So…about a month ago he convinced us to let him buy a camera.

And, have me start uploading his videos on YouTube.

Along the way, my boys have become OBSESSED with Mr. Beast.

For those not familiar with Mr. Beast…he earns roughly $54MM in 2021 according to Forbes.

Ya…REAL money.

After watching roughly a dozen Mr. Beast videos, my 7 year old is convinced he will get rich from being a YouTuber.

This past weekend I took my boys camping.

My 7 year old walked out with his camera + a pocket full of bills ($9 to be exact)

I asked him what he was doing?

He said he was going to film himself giving away money to his friends on the trip.

Huh…okay.

He said he saw Mr. Beast do it, so he’s going to do it and upload it to his YouTube channel.

Here’s what’s crazy about this…

Companies do the EXACT SAME THING over and over.

Rip off the strategy of another company and can’t figure out why it hasn't worked or has blown up in their faces.

My son’s strategy of copying Mr. Beast 100% WON'T work for his youtube channel.

But…we will let him figure it out.

The good news?

He doesn't have mouths to feed.

The bad news?

If you’re the CEO or Head of a Company, you’ve got mouths to feed.

Having a bad or no strategy in place is a recipe for disaster.


Just check out this handy infographic from Roger Martin.

The danger of blindly copying a competitor's strategy is significant.

You can see that the “almost” cost leader is making razor thing profit.

And…

The almost differentiated is making razor thin profits.

The solution?

Build a truly differentiated strategy for your business.

One that is hard to copy + when it does get copied, you’ve got the next “move” up your sleeve ready to deploy.

How do you know your strategy ISN’T working?

Two major symptoms:

📉 Growth is SLOW

📉 Your Profit Margins Are SLIM

If your strategy is “LOW PRICE” and you aren’t Wal Mart…Good luck!

If your strategy is “be better” than the competition.

Again…good luck.

Strategy is all about competing to be DIFFERENT.

Want help building your companies Strategy for growth so you don't risk a failed move?

Let’s talk.

We’ve been helping companies hone in their growth strategies since 2016.

The results of a dialed in strategy include:

reignited growth

industry LEADING profit margins

FOCUSED growth

Here’s to being different!

Corwin Smith

P.S.-Not SURE if we can help? Let's have a conversation. We've worked with nearly every industry, and not every team is a fit for us either. So click to schedule a chat to explore getting your strategy differentiated.